Strategic Planing and Strategic Control on the Example of Hotel Enterprise "Hilton"

Planiranje i kontrola su procesi koji uključuju određivanje budućih tokova operativnih akcija, odnosno njima se utvrđuje zašto se neke akcije moraju provesti, te kako i kada ih treba poduzeti. Planiranje možemo definirati kao koncept svakog dugoročnog razmišljanja i temelj za uspješno poslovanje poduzeća. Kontroliranje možemo definirati kao proces kojim se nadziru i vrednuju rezultati poslovnih aktivnosti. Mnoge organizacije razvijaju strateške planove čak i ako ti planovi nisu formalizirani. Bez obzira na to, poduzeća su obično svjesna svojih proizvoda i usluga koje nude, a time i rezultata samog procesa. Formaliziranjem planova utvrđuje se njihova efikasnost i produktivnost na određenu organizaciju, te samim time vodi se kontrola nad svim važnim fazama strateškog plana. Kontrolom mjerimo produktivnost i profitabilnost poduzeća, te provjeravamo je li željeni cilj ostvaren. Organizacija ova dva procesa koji se moraju međusobno nadopunjavati mnogo govori i o samom poduzeću u kojem se odvijaju.Planning and control are the processes that involve determining the future course of operational actions, ie. determining why certain actions must be implemented, how and when to take them. We can define planning as a concept of any long-term thinking and a foundation for a successful business. Controlling can be defined as a process by which the results of business activities are monitored and evaluated. Many organizations develop strategic plans, even if these plans are not formalized, but regardless, companies are usually aware of their products and services they offer, and thus the results of the process itself. Formalizing plans determines their efficiency and productivity for a particular organization, and thus controls all important phases of the strategic plan. With control, we measure the productivity and profitability of the company, and thus see if the desired goal has been achieved. The organization of these two processes, which must complement each other, says a lot about the company in which they operate